Billetts, the media auditing consultancy, predicts that ITV’s share of adult impacts will fall by three per cent to 35 per cent year on year. It also suggests that its share of commercial television’s advertising revenue will fall to 44 per cent from 46 per cent in 2005. ITV has unveiled its first new on-air look for three years, based on the idea that the network provides “TV to talk about”.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.