ITV’s share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers…
Tesco and Asda have embarked on a fresh wave of price cuts that their competitors are unwilling to match. Tesco claims to be offering customers £80m-worth of price cuts on more then 1,000 items.
The Guardian, The Observer and Guardian Unlimited have signed a deal with low-cost airline bmibaby for a voucher promotion offering readers discounted European flights. The promotion will be supported by national television and radio advertising.
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
Corporate-NGO partnerships have become increasingly important as brands seek to live up to their purpose during a year characterised by Covid-19 and global calls for social justice.
Reflecting on delivering 12 consecutive quarters of growth, Premier Foods CMO Yilmaz Erceyes says he would rather have a brilliant proposition over a multi-million pound marketing budget any day.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.