ITV’s share of national advertising revenue drops
ITV’s share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers…
ITV’s share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers…
Tesco and Asda have embarked on a fresh wave of price cuts that their competitors are unwilling to match. Tesco claims to be offering customers £80m-worth of price cuts on more then 1,000 items.
The Guardian, The Observer and Guardian Unlimited have signed a deal with low-cost airline bmibaby for a voucher promotion offering readers discounted European flights. The promotion will be supported by national television and radio advertising.
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.