Iveco signs up to sponsor All Blacks

Iveco, the commercial vehicle manufacturer, has signed a four-year international sponsorship deal with New Zealand Rugby Union team the All Blacks.

As an official sponsor Iveco will have global rights to associate with the All Blacks brand alongside naming rights for the upcoming Test Series in June, which will now be called the Iveco International Series.

Iveco chief executive Paolo Monferino says the tie-up will enable the company to align its latest-generation engines with the “power” behind the All Blacks brand.

The rugby team already has deals with brands including Adidas, which is its principal sponsor, Coca-Cola, Ford and MasterCard.

Iveco has previously supported major sporting events such as the 2006 Olympic Winter Games in Turin and teams such as the Ferrari Formula One team.

The deal will run until the end of 2010.

Recommended

The latest Look of women’s weeklies

Marketing Week

IPC has drawn first blood in what looks set to be the most competitive battle of 2007 in the consumer magazine market. In a joint venture with Groupe Marie Claire, IPC is ploughing £18m into high street fashion and celebrity title Look, making it the magazine publisher’s biggest launch to date. With women’s weekly magazines […]

Oxby quits 3

Marketing Week

3 marketing director Graeme Oxby is leaving the third-generation mobile phone operator after five years. He will be replaced by director of customer marketing John Penberthy-Smith. Former Vodafone marketer Penberthy-Smith, who joined 3 in October, will report to new deputy chief executive Kevin Russell. Oxby will leave the company in March and is expected to […]

Complan launches first prescription-only shake

Marketing Week

Complan, the food supplement brand, is entering the prescription market with Complan Shake. The launch comes ahead of plans to develop Complan into the weight loss and sports nutrition arenas. The shake is aimed that the 3 million people in the UK that the company claims suffer from malnutrition. Complan was launched in 1954 as […]