iwantoneofthose.com, the online and mail-order retailer, has signed an exclusive deal with dgm to allow advertisers with the dgmAdNetwork affiliate network access to its site. iwantoneofthose.com receives 100,000 visitors a week and had turnover last year of over £7m.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.