J Walter Thompson has created a campaign for Unilever Bestfoods’ Lipton Ice Tea, which includes the brand’s first television ads for a decade and its first foray into cinema advertising. The campaign, which uses the strapline ‘Don’t knock it, until you’ve tried it’, breaks today (Wednesday).
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?