J Walter Thompson has created a TV ad for Vodafone
J Walter Thompson has created a TV ad for Vodafone, to coincide with Valentine’s Day. The ad will run throughout February and be accompanied by a press and radio campaign.
J Walter Thompson has created a TV ad for Vodafone, to coincide with Valentine’s Day. The ad will run throughout February and be accompanied by a press and radio campaign.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.