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New TV execution for DaimlerChrysler

Marketing Week

Springer & Jacoby has created a new TV execution for DaimlerChrysler’s corporate campaign. The ad will focus on techNological innovations in the future and will have the strapline ‘Answers for the questions to come’.

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Marketing Week

Online recruitment is finding favour among both employers and jobseekers, and site providers are introducing new features to consolidate their growth It is a widely accepted fact that the dot-com bubble which saw such impressive growth in the online market in the period to 2000 has well and truly burst. Since then, numerous internet and […]

Wanted: white (goods) knight

Marketing Week

Caroline Parry is right to highlight the poor brand-building performance of white goods manufacturers (MW April 3). However, in a category populated by 71 brands and marques, where a healthy sector share is often a single-digit percentage, I would argue that brand focus is a necessity. If it is not achieved, retailers will retain the […]

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