Jack Bauer resurrected for Acer ad

Acer has resurrected 24’s Jack Bauer character to promote its range of Aspire Ultrabooks in its latest TV ad.


The parody ad sees Kiefer Sutherland, as Bauer, creating cupcakes.

The campaign, created by Mother, breaks today (20 August) in the UK, Germany, France and Russia. It includes cinema, TV and print activity.

Acer’s global brand director Maarten Schellekens says the ad is the first in a series that takes well known characters and explores activities “beyond their limits”.



E.on parts ways with top UK marketer Davies

Seb Joseph

E.on’s UK marketing director Jeremy Davies is to leave the business after four years to take up the chief marketing position at the Commercial Bank of Qatar, prompting a restructure of its senior marketing and sales teams.


Matalan rolls out fashion push

Rosie Baker

Matalan, the out of town retailer, is partnering with ITV and Bauer Media to run a cross platform promotion in print, online and on TV, in a bid to boost its fashion credentials alongside high street rivals.


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