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Case study: Heineken – The Candidate

Josie Allchin

To recruit an intern in its event and sponsorship team, Heineken threw away the interview rulebook after asking itself: if all interviews are the same, with similar questions eliciting familiar answers, how do you find the right talent? Instead, it put applicants through a series of unexpected situations.

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Viewpoint: The Marketing Academy

Josie Allchin

Also in this story: Recruitment: In search of the X factor candidates (cover story) Case study: Heineken – The Candidate Q&A: Mars Chocolate UK HR director Camilla WoodhouseProgramme directorThe Marketing Academy Helping to select The Marketing Academy’s 30 scholars each year from the hundreds nominated has shown me that marketing talent comes in a huge […]

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