Jaguar to cut production of X-type model
Jaguar is to cut production of its X-type model after worldwide sales fell by nearly a third in the three months to the end of March.
Jaguar is to cut production of its X-type model after worldwide sales fell by nearly a third in the three months to the end of March.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.