Over the past week there have been cries of indignation and concern from journalists, the Information Commissioner’s Office and digital rights group the Electronic Privacy Information Center, amongst others, about an experiment it ran on users in 2012 intended to manipulate their emotions. But while the study has raised a lot of noise, the negative PR appears to have had little affect on users opinions of Facebook.
Ford is building a real-time strategy that extends beyond the marketing and communications teams to try and create a more integrated consumer journey spanning multiple touchpoints.
First Direct is coming to the UK high street for the first time, installing 12 Space Invader-themed cash points at a number of railway stations as part of its ‘unexpected bank’ positioning.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.