Jamie Oliver’s parents are to star in an ad for Sainsbury’s online shopping service, Sainsbury’s To You. It is the first time the service has been advertised on national television. The ad breaks today (Wednesday) and shows Jamie’s mother answering the door to a surprise delivery in time for Christmas from Sainsbury’s To You. She presumes Jamie’s father has made the order when in fact the novelty animated Christmas decorations hanging up in the living room have done it. The ad is created Abbott Mead Vickers.BBDO and will run alongside a promotion that offers customers free delivery for an order of &£80 or more. Sainsbury’s To You claims that it has 35,000 customers ordering online each week.
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
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