Japanese car company to optimise marketing

One of Japan’s major car companies is deploying a new solution to optimise its online marketing. Toyota Motor Corporation Japan has selected Omniture SiteCatalyst to understand how its digital marketing campaigns are driving purchase, brand building and loyalty. The analytics platform will be used across Toyota’s global corporate site as well as ten others.

“SiteCatalyst gives Toyota real-time, practical data, which can be a valuable competitive edge in a business environment where brands are increasingly interacting with their customers online,” says Marcus Otsuji, Japan country manager, Omniture, an Adobe company.

“Additionally, through the Omniture Online Marketing Suite, Omniture integrates online analytics with other optimisation tools, such as solutions for testing and targeting and search engine marketing optimisation. This flexibility gives Toyota the ability to expand its online marketing optimisation efforts, which was a critical factor in Toyota’s decision to adopt Omniture,” he says.


The time has come to treat your marketing budget as if it were your own money

Marketing Week

Another year, another brand plan. I have high(er) hopes for 2010 and have made a number of resolutions to salute the new decade. I’ll spare you the predictable details on the annual weight loss regime, but on the business front I aim to pile a few pounds onto my marketing budget. I can’t wait to discount 2009 from my memory, “discount” being the key theme for the toughest trading year I’ve ever experienced.

A new decade to make the screen earn respect

Marketing Week

Happy New Year! We’re only a week into 2010 and already the blogs have hotted up with the news that Google is launching a branded handset and breaking into the thriving e-tail market. Combined with the numerous new gadgets coming out in the Consumer Electronics Show in Las Vegas this week, makes digital a very exciting playground for the year ahead.


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