JCDecaux expects retail spend to rise for Christmas

Outdoor advertising specialist JCDecaux is expecting the largest ever spend on outdoor from retailers this Christmas, following a 25% year on year rise in the first half of the year.


In response, it has adapted its advertising packages to give retail advertisers more flexibility to use outdoor ads to promote late night shopping, online sales, promotions and last minute purchases.

In place of its traditional, fixed two-week posting calendar JCDecaux will offer flexible pre and post Christmas campaigns that will allow advertisers to change design midway using the FastForward print hub.

FastForward was launched in January and cuts the time between artwork being submitted to appearing on poster sites by 24 hours.

JCDecaux says the flexibility of the package will make outdoor a key medium for brands wanting to drive sales and brand standout in over the Christmas period.

Earlier this year the media owner posted an 11.9% drop in revenues for the three months to 31st March compared to last year.


Jo Roberts

One-to-one conversation is key to a consumer’s heart

Marketing Week

Brand love seems to be on the wane. A study carried out by Targetbase Claydon Heeley unveiled that while the top 10 leading brands score highly on value, none scored higher than 30% for love. The brands in the study include British institutions such as Marks & Spencer and the Post Office. Apparently these brands just aren’t engaging with their customers.


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