Jennifer Saunders enlisted for Philadelphia Cadbury mash-up

Kraft debuts first advert for £3.2m ‘Choccy Philly? Don’t Be Silly’ marketing campaign, starring Jennifer Saunders.

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The webisode, which launched on Friday (February 17), features Saunders trying to convince members of the public that the combination of the Philadelphia and Cadbury Dairy Milk brands is silly.

It kicks off a new awareness campaign for the new brand, which will centre around a TV spot next month (March 1st). Activity, which has been developed by creative agency JWT London, will also include PR and in-store sampling.

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