Jeyes chief departs amid reshuffle

Household goods maker Jeyes is searching for a marketing director following the departure of Neil Kimberley after less than two years at the company.

His move coincides with an overhaul of the marketing and commercial team at Jeyes, which owns brands such as the Bloo and Parozone toilet cleaners, Wet Ones and Sen’chi air freshener.

Marketing controllers Jayne Hazelwood and Simon Mitchell have been promoted to the newly created positions of head of brand development and head of category development, respectively. The company is searching for a marketing director to lead the team.

A commercial team has also been created to work under Julie Fox-Charlesworth, who has moved from sales director to the newly created position of commercial director.

Kimberley has left Jeyes to set up his own technology company. He joined Jeyes in 2002 from Unilever Bestfoods, where he was business unit director for margarines (MW May 2, 2002).

During Kimberley’s tenure, he oversaw the &£4.5m launch of Sen’chi in 2002 (MW September 26, 2002). More recently, he handled the &£3m launch of Bloo Acti-clean (MW August 21, 2003).

Hazelwood says there will be a review of Jeyes’ business, although she adds the company’s relationship with roster agencies Poulter Partners and John Ayling & Associates has not been affected.

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