Jim Beam and Edrington form new sales alliance

Marketing Week

The Edrington Group, the makers of Famous Grouse, has formed a new sales and distribution alliance with Beam Global, the owner of Jim Bean brand, to help grow their brands in key markets across the world. The move has been prompted by Pernod Ricard’s decision to remove its newly acquired Vin & Sprit (V&S) brands, […]


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