The Leith Advertising Agency has been appointed to work on a project for the Knob Creek bourbon brand for Jim Beam Brands Europe. Young & Rubicam is the global creative agency for the drinks company.
Commercial radio owners could all have the chance to bid for up to 32 new FM radio station licences if a recommendation by the Radio Authority gets the green light. The proposal to release the frequencies is a huge bonus for commercial radio owners, who have had little chance of expanding through new licences outside […]
Braham has been appointed to handle the advertising for Leaf UK’s Chewits brand. Incumbent Banks Hoggins O’Shea/FCB did not repitch for the business.
…ITV1 has been replaced by BBC1 as the channel most viewers would want if they could have only one channel, according to an annual survey conducted on behalf of the Independent Television Commission and the Broadcasting Standards Commission.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.