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Coke unveils Fanta Apple variant

Marketing Week

Coca-Cola Great Britain is adding a new flavour to its Fanta brand called Fanta Apple Splash. The fizzy apple, kiwi and lime flavour drink will launch in the spring, making Fanta a five-flavour range. Although Fanta is successful, insiders are concerned it is over-extending the brand. The same criticisms were levelled at arch-rival Tango, owned […]

Chelsea Village appoints DTB

Marketing Week

Chelsea Village has appointed DTB as its sales and marketing agency with responsibility for selling matchday hospitality packages and the range of conference and banqueting facilities at Chelsea Village.

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