JJ, the digital agency, has created a digital brochure for the DaimlerChrysler-owned Smart car brand.
Samsung Electronics has appointed digital marketing agency Arnold Interactive to develop its UK website and digital marketing. The website is set to go live next year.
Coca-Cola Great Britain is adding a new flavour to its Fanta brand called Fanta Apple Splash. The fizzy apple, kiwi and lime flavour drink will launch in the spring, making Fanta a five-flavour range. Although Fanta is successful, insiders are concerned it is over-extending the brand. The same criticisms were levelled at arch-rival Tango, owned […]
Chelsea Village has appointed DTB as its sales and marketing agency with responsibility for selling matchday hospitality packages and the range of conference and banqueting facilities at Chelsea Village.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.