Jo Malone on refreshing the retail experience
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
From creating fragrances at her kitchen table to starting her second brand from scratch, fragrance entrepreneur Jo Malone believes the best companies put consumers at the creative heart of everything they do.
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Local community spaces combined with ‘some retail’ will be the high street’s destiny according to the ‘queen of shops’, who says retail brands must provide bespoke experiences in each location.
Roe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
The taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.