Jo Malone on refreshing the retail experience
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
Jo Malone: ‘Great brands make consumers the creative heartbeat’
Charlotte RogersFrom creating fragrances at her kitchen table to starting her second brand from scratch, fragrance entrepreneur Jo Malone believes the best companies put consumers at the creative heart of everything they do.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Mary Portas: ‘High street’s future will be localism, not big brands’
Michael BarnettLocal community spaces combined with ‘some retail’ will be the high street’s destiny according to the ‘queen of shops’, who says retail brands must provide bespoke experiences in each location.
Market research spend slumps as shift to digital and Covid hit
Matt BarkerWith the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland on the ‘almost impossible’ task of creating a Christmas ad this year
Charlotte RogersIceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Marketoonist on brand purpose
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.