Jo Malone on refreshing the retail experience
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
Jo Malone: ‘Great brands make consumers the creative heartbeat’
Charlotte RogersFrom creating fragrances at her kitchen table to starting her second brand from scratch, fragrance entrepreneur Jo Malone believes the best companies put consumers at the creative heart of everything they do.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Mary Portas: ‘High street’s future will be localism, not big brands’
Michael BarnettLocal community spaces combined with ‘some retail’ will be the high street’s destiny according to the ‘queen of shops’, who says retail brands must provide bespoke experiences in each location.
The best marketing campaigns of 2021: Part 2
Marketing Week ReportersFrom Tesco and KFC to Weetabix and Moonpig, the Marketing Week team chooses the second set of eight campaigns that make up our best of 2021.
This Much I Learned: Forest Holidays on crafting a ‘naturally driven’ team
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.
Marketoonist on spam
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tesco launches media platform for brands built on Clubcard data
Lucy TesserasTesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns.