Jockey marketing director quits to join James Gilbert after six months

Jockey International UK marketing director Jeremy Garmen has left the American-owned lingerie company after only six months in the job.

Garmen has left to join rugby merchandise company James Gilbert, as its marketing manager. Jockey International managing director Daniel Hughes will take over Garmen’s responsibilities until a replacement is found.

Garmen’s departure comes at a time when the company is gearing up to launch its first “anti-bacterial” range of lingerie for women next year. The range, called Seam-Free Comfort, will be available next spring. Jockey claims that Seam-Free Comfort range will not only kill bacteria but will also be able to reduce body odour.

The Seam-Free Comfort briefs will be available at &£8 and the tops will be priced in the range of &£15 to &£16.

A spokeswoman for the company says: “We felt that since this lingerie range – made from micro-fibres – cannot be washed in the washing machines at the high temperature of 60 degrees, it will need some anti-bacterial properties to make it wearable for women.”

Next year’s launches for Jockey will include a line of fashion-led men’s underwear also available in spring 2002.

The company plans to support the launch of the men’s and women’s ranges with press ads, handled by MediaCom.

Jockey International holds licensing agreements to manufacture Tommy Hilfiger underwear.

Comments

    Leave a comment