John Ayling wins slew of media briefs

Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.

High street fashion chain New Look has appointed John Ayling as its first media agency. The agency will handle media planning and buying for two separate projects – the launch of the chain’s new flagship store on Oxford Street, London; and the introduction of menswear, which is being trialled in selective New Look stores.

The strategy for the menswear initiative is being handled by Prospero, a business consultancy division of design agency 20/20. Michaelides & Bednash is developing the brand positioning for the flagship store. The company has not revealed how much it is spending on marketing these initiatives.

John Ayling has also been handed the &£1m account for the launch of Roberts Radio’s range of DAB digital radios. Roberts is the first major manufacturer to begin large-scale production of digital radios in the UK and a press campaign, created by HDM Agency, breaks this autumn.

In addition, the agency has won the media buying account for Wines of South Africa’s &£500,000 generic consumer campaign, which will appear in upmarket publications to support a national retailer promotion. TMDP Marketing is devising the campaign.