John Lewis creates a gift of a Christmas ad

The Christmas ad for John Lewis is conquering hearts and earning plaudits as a well-crafted, emotionally engaging piece of work.

https://www.youtube.com/watch?v=pSLOnR1s74o

It could be a Marketing Week Engage Awards 2012 winner in the Advertising category as the eligibility period runs until 17 January 2012. But so could many other campaigns launched in the past year. If you think that your brand’s advertising work displays both creativity and has a direct correlation with boosting the bottom line, then make sure you enter the Engage Awards 2012. Click here to enter.

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Online bookie Bodog readies major UK push

Russell Parsons

Online gambling firm Bodog is preparing to launch a raft of new services backed by a multi-million pound marketing push as it looks to grab a larger share of the fast growing UK online casino and sports betting markets.

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