John Lewis details 150th anniversary campaign

John Lewis has revealed details of how it will celebrate its 150th anniversary including partnerships with brands such as Cath Kidston, Ted Baker and Hoover as well as experiential and television activity. 

John Lewis
150th anniversary activity will include partnerships with Cath Kidson, Ted Baker and Hoover as well as experiential and television activity.

The campaign will kick-off on 2 May, the day John Lewis opened his first shop in 1864, with the start of an exhibition at the retailer’s flagship Oxford Street store that will tell the story of the brand’s development and partnership ethos.

Elsewhere, the store’s home department will host an exhibition highlighting John Lewis’s design history. 

The day will also see the launch of exclusive ranges by brands and designers including Jaeger, Ted Baker, Lucienne Day, Barbour, Alex Monroe, Jo Malone, Liz Earle, Alesi and Silvercross.

Meanwhile, Orla Kiely’s first menswear range will go on sale exclusively at John Lewis, while customers will be given the opportunity to buy a ‘John’ or ‘Lewis’ Hoover following a tie-up with the vacuume brand. 

An Adam & Eve created TV ad marking the anniversary will break on 3 May but the retailer is remaining tight-lipped on the content. 

Read our profile of Sir Charlie Mayfield, chairman of the John Lewis Partnership. 


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