From dancing turkeys and baubles, to fairy lights and a plug, Sainsbury’s is hoping its theatrical festive ad will inspire the nation to ‘give all we’ve got for the ones we love’.
KFC is using the festive period to remind people that while turkeys are for Christmas, chickens are for the other 364 days of the year.
Marks & Spencer says the world has moved on from the classic blockbuster ad as it looks to target busy families on-the-go with an “unashamedly commercial” campaign.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.