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Google moves to combat accidental clicks

Ronan Shields

Google is moving to improve campaign reporting on smartphones for both brands and publishers with the introduction of an ad verification tool that aims to prevent accidental accidental clicks on mobile ads.

Mirror Front Page

Trinity ramps up marketing with senior hires

Lara O'Reilly

Newspaper publisher Trinity Mirror has created two new group-wide senior marketing roles as it accelerates its strategy towards becoming “One Trinity Mirror” following the recent merger of its national and regional divisions.

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