John Lewis pushes home entertainment with DM campaign

John Lewis is launching a direct marketing campaign to encourage customers to upgrade their home entertainment systems in time for the World Cup and other sporting events this summer.

John Lewis campaign
John Lewis campaign

The “Summer of Sport” campaign was created by integrated agency Kitcatt Nohr Alexander Shaw.

It rolls out this month targeting existing John Lewis customers.

The DM mailer features an image of a Panasonic TV showing a close-up of a goal.

It carries the line: “A stunning view of all the action. Guaranteed.”

Inside, the pack contains images of home entertainment technology available at John Lewis, including HD and 3D TV.

It highlights the free 5-year guarantee the department store offers.

Recipients can also enter a prize draw to win a £1,500 Panasonic home entertainment system.

Rowena Reyes, direct marketing campaign co-ordinator at John Lewis, says: “We want to help our customers enjoy all the sporting action this summer, and with all the current advances in technology it’s never been easier to watch TV whenever and wherever you like”

Recommended

Black swans could be the new white

David Reed

Just how accurate are your predictive marketing models? When it comes to deciding where to deploy hard-won budgets, it is increasingly – and encouragingly – the case that some form of forecasting gets done first. That often means running “what-if” scenarios through the customer insight and analytics team.

Comments

    Leave a comment