John Lewis pushes Never Knowingly Undersold via Twitter

John Lewis is boosting its use of social media channels to drive awareness of its Never Knowingly Undersold message in the run up to Christmas.

/q/c/t/JohnLewisEverywoman.jpg

The department store chain is using its recently launched Twitter and Facebook platforms to communicate its price match offers with shoppers.

As part of its Never Knowingly Undersold proposition, John Lewis pledges to price match its competitors, even with discount prices.

A spokesperson for the department store group says: “During Christmas there is always an upsurge in competitor promotions. Now we have a different way to communicate the message to customers.”

In the past year John Lewis has revived the 80-year-old Never Knowingly Undersold strapline and made efforts to better communicate the proposition through its advertising.

In April it launched a £6m television campaign which featured a re-recorded version of Billy Joel’s “She’s Always a Woman”, sung by the Guillemots.

It recently launched its Christmas advertising campaign, which attracted criticism for leaving a dog outside in the cold. The complaints were not investigated by the advertising watchdog.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now