How John Lewis and Waitrose will get people to ‘fall back in love’ with the brands
Sarah VizardPart of the John Lewis Partnerships’s new strategy is to use the strength and heritage in its brand to expand into new areas of retail and beyond.
John Lewis poised to unveil ‘modernised brand purpose’
Matthew ValentineJohn Lewis chairman Sharon White kicks off a review of the brand purpose in a bid to gain a deeper understanding of the issues motivating customers.
John Lewis and Waitrose to invest more behind brands
Sarah VizardJohn Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.
Boots and John Lewis marketing jobs at risk amid store closures and restructures
Sarah VizardJohn Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
John Lewis scraps plans for executive brand role
Ellen HammettThe John Lewis Partnership is bringing back separate director roles for John Lewis and Waitrose in a move it says will allow it to get the “best of both worlds” out of its new management structure.
John Lewis prepares for 35% hit to sales this year
Ellen HammettAn almost doubling in online sales has not been enough to offset sales lost through store closures due to the Covid-19 pandemic as new chairman Sharon White accelerates plans to modernise John Lewis.
John Lewis aims to show it is ‘in tune with modern living’ in first spring TV campaign
Ellen HammettThe first time the retailer has run product-focused TV adverts outside of Christmas and clearance, the spring campaign will feature more than 200 products, 60% of which are own brand.
John Lewis puts Never Knowingly Undersold price promise under review
Ellen HammettThe parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.
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John Lewis’s marketing boss Craig Inglis to leave
Ellen HammettInglis will leave the business at the end of March, joining Paula Nickolds and Rob Collins in a growing list of senior management departures.
Reality bites: Retailers count the cost of Christmas past
Matthew ValentineDoes the latest retail carnage on UK high streets mean the sector has hit rock bottom? A hardening of attitudes to discounting may show that reality has started to bite.
How John Lewis plans to use Waitrose to boost its quality perceptions
Ellen HammettJohn Lewis outlines “huge opportunities” to leverage the fact people shop for food more than they do non-food as it posts disappointing Christmas results and loses its managing director.
John Lewis boss to step down after Christmas sales hit
Sarah VizardJohn Lewis’s managing director Paula Nickolds was due to take on a new role as brand boss across the Partnership next month but her departure will prompt the company to reconsider the nature of that role.
Return on engagement: Why John Lewis and Diageo are turning to personalisation
Matthew ValentineBrands including John Lewis and Diageo claim personalised products drive sales – and not just at Christmas – but those who judge success by ROI may be missing the point.
The launch of Instagram and John Lewis Christmas ads: Marketing moments of the decade, part I
Russell ParsonsAs the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture.
Brands’ shift back to emotional Christmas advertising proves hit and miss
Sarah VizardAfter brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game.