The first time the retailer has run product-focused TV adverts outside of Christmas and clearance, the spring campaign will feature more than 200 products, 60% of which are own brand.
The parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.
Inglis will leave the business at the end of March, joining Paula Nickolds and Rob Collins in a growing list of senior management departures.
Does the latest retail carnage on UK high streets mean the sector has hit rock bottom? A hardening of attitudes to discounting may show that reality has started to bite.
John Lewis outlines “huge opportunities” to leverage the fact people shop for food more than they do non-food as it posts disappointing Christmas results and loses its managing director.
John Lewis’s managing director Paula Nickolds was due to take on a new role as brand boss across the Partnership next month but her departure will prompt the company to reconsider the nature of that role.
Unrivalled coverage & practical advice
Brands including John Lewis and Diageo claim personalised products drive sales – and not just at Christmas – but those who judge success by ROI may be missing the point.
As the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture.
After brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game.
John Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers.
The two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas.
Dubbed ‘The Future Partnership’, the restructure will see John Lewis’s managing director Paula Nickolds become executive director of brand, while Waitrose’s boss Rob Collins is leaving and marketing jobs are at risk.
The John Lewis Partnership says it will continue to invest “significantly” in marketing to make sure customers “appreciate and understand” its brands.
A year since John Lewis and Waitrose launched their new visual identities and first joint marketing campaign, what impact has it had on each brand and the customer experience?