During a festive season under lockdown, brands have had to strike a delicate balance between spreading joy and respecting the mood of the nation, with kindness emerging as the key Christmas trend.
When established brands try to move beyond their core competence it rarely works, and John Lewis’s plan to move into residential property seems poorly thought through.
Has John Lewis and Waitrose’s “very different” approach to the Christmas ad this year paid off? Marketers certainly seem to think so.
The retailers say they felt they had no choice but to do something “entirely different” this year as they look to bring their brand promise to life.
The retailers say their annual Christmas ad takes inspiration from the generosity of the British public this year, with the aim of supporting those hit hardest by the pandemic.
Part of the John Lewis Partnerships’s new strategy is to use the strength and heritage in its brand to expand into new areas of retail and beyond.
John Lewis chairman Sharon White kicks off a review of the brand purpose in a bid to gain a deeper understanding of the issues motivating customers.
John Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.
John Lewis and Boots have become the latest high street brands to announce store closures and job losses as the retail sector struggles with the economic fallout from coronavirus.
The John Lewis Partnership is bringing back separate director roles for John Lewis and Waitrose in a move it says will allow it to get the “best of both worlds” out of its new management structure.
An almost doubling in online sales has not been enough to offset sales lost through store closures due to the Covid-19 pandemic as new chairman Sharon White accelerates plans to modernise John Lewis.
The first time the retailer has run product-focused TV adverts outside of Christmas and clearance, the spring campaign will feature more than 200 products, 60% of which are own brand.
The parent company of John Lewis and Waitrose has reported its third consecutive year of profit decline and new chairman Sharon White is thinking about how to modernise the retailer’s long-standing price promise.
Inglis will leave the business at the end of March, joining Paula Nickolds and Rob Collins in a growing list of senior management departures.
Does the latest retail carnage on UK high streets mean the sector has hit rock bottom? A hardening of attitudes to discounting may show that reality has started to bite.