John Lewis fails to beat Asda in Christmas ad effectiveness rankings
Niamh CarrollJohn Lewis’s festive spot ranks low in a field of exceptionally high-ranking Christmas ads, but performs well for a purpose-focused campaign.
John Lewis drops the special effects for purpose-fuelled festive ad
Niamh CarrollTaking a cue from customer sentiment amid the cost of living crisis, John Lewis has swapped glossy effects for a simpler story highlighting the experiences of children in care.
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John Lewis says new brand promise is ‘fundamental’ to its turnaround
Molly InnesJohn Lewis & Partners is focusing on affordability as it enters the second half of 2022, ahead of Christmas and the World Cup.
‘This is not just an ad campaign’: John Lewis repositions with new brand promise
Lucy TesserasJohn Lewis has repositioned the brand under the ‘For all life’s moments’ promise, which it will be backing with a major new campaign, as part of its five-year turnaround plan.
John Lewis preps loyalty overhaul as it claims turnaround ‘on track’
Michaela JeffersonThe firm is promising further “significant investment” this year in areas including digital services, shop refurbishment, value and revenue diversification.
John Lewis to retire ‘Never Knowingly Undersold’ price promise this summer
Charlotte RogersClaiming its original price promise is “no longer enough”, the retailer will focus on a new quality and value pledge backed by £500m of investment.
John Lewis and Waitrose hire customer director to cover both brands
Michaela JeffersonJohn Lewis and Waitrose have had separate customer directors since 2020, but are now introducing a pan-partnership customer director to develop a joint strategy, improve their customer capabilities, and launch a new loyalty proposition.
Beautiful or bland? Marketers react to the John Lewis Christmas ad
Marketing Week ReportersA shift in tone from last year’s offering and a break with Waitrose, John Lewis gambled by bringing its festive campaign forward a week to feed consumer demand for all things Christmas. Has this strategy paid off?
John Lewis opts for escapism with ‘most merchandised’ Christmas ad
Charlotte RogersResponding to consumer demand for joyful escapism, John Lewis has brought its Christmas advert forward by a week and split with Waitrose to ensure both brands have “clarity of thought”.
John Lewis and Waitrose report ‘encouraging progress’ on five-year turnaround strategy
Michaela JeffersonThe John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
John Lewis launches investment products in £100m financial services play
Charlotte RogersThe retailer is hoping the “trust and love” consumers have for its brand will enable it to expand successfully into investments, backed by a £100m cash injection in its financial services business over the next five years.
Embracing flexibility: Brands on the new reality of the working world
Matthew ValentineThe pandemic has brought about a dramatic reimagining of the 9 to 5, but with definitions of flexibility ranging from hybrid to fully remote, what will marketers’ working lives look like in 2021 and beyond?
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John Lewis the landlord? Welcome to brand extension nirvana
Mark RitsonEven if John Lewis cocks up in its bid to rent homes to the masses, the blowback on its department store business will be limited – even non-existent – thanks to the magic of brand extension.
Which retailers are winning the battle for third party brands?
Matthew ValentineWhile M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
‘We can’t rest on our laurels’: John Lewis’s top marketer on transforming the business
Michaela JeffersonCustomer director Claire Pointon outlines marketing’s role in John Lewis’s revamped business strategy, which includes a new pricing architecture, “reimagined” high street stores, and bringing the Waitrose and John Lewis partnership closer together.