John Webster dies
advertising legend John Webster, who created the Smash Martians and Honey Monster, died last week. Webster, who retired from the agency last summer after 30 years, had a heart attack while jogging.
advertising legend John Webster, who created the Smash Martians and Honey Monster, died last week. Webster, who retired from the agency last summer after 30 years, had a heart attack while jogging.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.