John West, the tinned seafood brand, has appointed Andrew Gidden as sales and trade marketing general manager. He joins from Manor Bakeries, where he was director for sales development and customer strategy.
Starcom International has promoted Ian Clarke, worldwide account director on McDonald’s and Philip Morris, to executive director.
Ask Jeeves is looking for a UK marketing director, following Giorgia Longoni’s return to her native Italy. Longoni, who has no job to go to as yet, joined the search engine company in April 2003 from online recruitment network Monster, where she had been European marketing manager. She had previously worked in marketing roles with […]
McCann Erickson has created a poster campaign for Refuge, a domestic violence charity. The campaign, which uses the strapline: ‘Don’t Ignore It’ will be rolled out on the London Underground next month.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull their advertising off GB News could be temporary if the channel proves successful.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.