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What Coca-Cola’s new CMO means for its marketing

Seb Joseph

Coca-Cola describes its incoming chief marketing officer Marcos De Quinto as someone with ‘marketing in his DNA’ but it is his “operational expertise” the business will be looking to instil a more disciplined approach to marketing investments.

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Welcome to your new Marketing Week

Ruth Mortimer

Marketing Week has launched a new, fully responsive website for use on mobile, tablet and desktop – but users will need to remember to register to continue using the site for free.

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