With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’. Founder and chief executive Jonah Peretti reveals how brands can create content that engages, spreads and sells.
The Advertising Standards Authority (ASA) has banned Protein World’s ‘Beach Body’ campaign due to concerns over “health and weight loss claims made in the ad” after receiving hundreds of complaints.
After receiving hundreds of complaints over Protein World’s “Are You Beach Body Ready?” campaign, which caused a stir after appearing throughout the London Underground last week, the Advertising Standards Authority (ASA) is assessing whether to take further action.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.