Jonathan Davies, Buzzfeed, on brands becoming publishers
What brands must learn from BuzzFeed
Jonathan BaconWith 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’. Founder and chief executive Jonah Peretti reveals how brands can create content that engages, spreads and sells.
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Controversial ‘Beach Body’ ad banned after hundreds of complaints
Alison MillingtonThe Advertising Standards Authority (ASA) has banned Protein World’s ‘Beach Body’ campaign due to concerns over “health and weight loss claims made in the ad” after receiving hundreds of complaints.
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ASA assessing complaints over Protein World ‘Beach Body’ campaign
Alison MillingtonAfter receiving hundreds of complaints over Protein World’s “Are You Beach Body Ready?” campaign, which caused a stir after appearing throughout the London Underground last week, the Advertising Standards Authority (ASA) is assessing whether to take further action.
Unilever’s top marketer Conny Braams to step down
Niamh CarrollUnilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
Mars, HSBC, food inflation: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Scaling a premium brand – Peroni on its plan to become a top 10 global beer
Josh StephensonPeroni’s global marketing manager on how it plans to drive growth without sacrificing its premium status.
Inflation is falling but do marketers have cause for optimism?
Rachel LawlerInflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.