Jonathan Davies, Buzzfeed, on brands becoming publishers
With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’. Founder and chief executive Jonah Peretti reveals how brands can create content that engages, spreads and sells.
The Advertising Standards Authority (ASA) has banned Protein World’s ‘Beach Body’ campaign due to concerns over “health and weight loss claims made in the ad” after receiving hundreds of complaints.
After receiving hundreds of complaints over Protein World’s “Are You Beach Body Ready?” campaign, which caused a stir after appearing throughout the London Underground last week, the Advertising Standards Authority (ASA) is assessing whether to take further action.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.