Jordans launches Bill Oddie voiced campaign

Jordans is set to launch its first major television campaign for four years today (March 16) featuring the voice of Bill Oddie.

The 30 second spot, created by VCCP, is for Jordans Country Crisp brand and aims to highlight the attention that goes into each box of the cereal.

The animated commercial uses the strapline ‘You can taste we care’ and focuses of how Jordans sources oats from trusted farmers.

The ad follows last year’s VCCP-created print campaign and features the voice of BBC Spring Watch presenter and former Goodie Oddie.

Carol Welch, marketing and innovation director at Jordans, says the campaign aims to highlight its “brand heritage based on values and benefits of whole foods and nature friendly farming”.

“We want to bring this to life in a way that engages consumers and helps them understand that not only do our products taste great they are also made in a way that is genuinely different,” she says.

Media planning and buying is being handled by Zenith Optimedia.