HJ Heinz chief executive and president for Europe Joseph Jimenez has left the company, days before he was due to take over as executive vice-president and chief executive for the Asia Pacific region and the rest of the world (MW March 30). He has left the company to pursue other interests.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.