The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Josh Stephenson is the interim features editor responsible for long-form content. He joined Marketing Week in April 2023 after four years at Metro newspaper where he was deputy TV editor. Prior to that he worked at World of Cruising magazine as a features writer.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
When used correctly ROI remains an invaluable tool for any marketer looking to prove effectiveness and, despite a fall in its use, it cannot be ignored.
UKTV’s CMO Penny Brough explains how its “iconic” Cher-fronted campaign launch came to be – and why the change needed to be made to secure long-term growth.
New data from IPA TouchPoints shows easing inflation isn’t having an effect on a cost conscious consumer still feeling the cost-of-living squeeze.
Antoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth.
Research finds 62% of audio advertising in the UK features a southern accent compared to just 19% that features a northern accent.
Foursquare has switched from being consumer-led to B2B and is leveraging its location data history to find a new market.
Intrepid Travel transformed its business from a performance-led marketing function to a brand-led one and, in turn, secured record growth.
Despite being the pioneer of the opt-out email around sensitive occasions, Bloom & Wild will no longer do so after hearing overwhelming feedback from its customers.
Despite its rampant growth and huge popularity among Gen Z, Roblox is yet to make a profit, something it is looking to remedy by diversifying its revenue streams.
The furniture company is taking a novel approach to attracting new talent to its organisation.
The footwear retailer saw its margins shrink as it relied on promotional activity to encourage a “discount-hungry” consumer through its doors.
The footwear company saw revenue and profits tumble as it looks to change its marketing focus from “storytelling” to a product-led approach as it looks to recover ground in the US.
Clothing retailer credits defining what each of its brands stands for and balanced investment across “top, middle and bottom” of funnel with recent success.
While generative AI looks set to shake up the way we work, a new study shows that public adoption of generative AI tools remains low and daily use even lower still.
The NHS as we know it today only joined up under one brand identity in April 1999. Two of the project leads recall the challenges faced – and the benefits of simplicity that every brand can learn from.