Helen Edwards: ‘Data doesn’t give you answers – it gives you more questions’
Josh StephensonAn endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
The Week in Tech: Sonos, Ebay and a twist in the dynamic pricing scandal
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
From ‘nouveau nihilism’ to ‘splintered societies’: Study identifies global trends for brands
Josh StephensonThe fracturing nature of globalisation, the importance of nostagia and Gen Z’s interest in living for today are all identified as areas to watch for brands in Ipsos’s annual survey of 50,000 people across 50 different markets.
The Week in Tech: LinkedIn backtracks on AI, Mozilla and Origin
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Tech with a cause’: Mozilla on rebranding to create an identity away from Firefox
Josh StephensonMozilla has struggled to separate itself from its hero product – but by relaunching it hopes to position the brand behind its activist spirit and allow it to turn up from the “grassroots to government”.
‘The simpler, the better’: Big Issue’s CMO on launching its first membership scheme
Josh StephensonThe Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.
The Week in Tech: Instagram, TikTok and controlling your social narrative
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: Digital news sources surge, Apple and what AI means for B2B
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Week in Tech: State Farm on its gaming push and Volvo’s electric climbdown
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Significant shift’: One scale-up on its TV debut to reach new audiences ‘efficiently’
Josh StephensonWashable rug brand Ruggable is investing in its largest UK marketing campaign to date as it looks to grow brand awareness, after admitting it “can’t continue to scale with just digital marketing alone”.
Asda partners with Joe Wicks as it focuses loyalty efforts on families
Josh StephensonAsda’s chief customer officer David Hills on why Joe Wicks and a “massive” cash incentive for schools could be a potent mix to draw families to the supermarket.
The Week in Tech: Nvidia hits expectations, Yelp and Klarna’s AI workforce
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Broadband firm Airband on moving away from ‘me too’ messaging to an ‘ownable’ voice
Josh StephensonRather than focus on price and product in its marketing communications, rural broadband provider Airband is repositioning by leaning on its distinctive traits.
‘It’s not enough to create the best product’: One health tech company on the importance of brand
Josh StephensonParalympic partner Ottobock hopes to raise awareness of both its brand and of the challenges facing the 1 billion disabled people in the world through its new campaign.
The Week in Tech: Xbox, McDonald’s Japan and a firm rebuke to genAI
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Meaningful for anyone looking to stretch the budget’: Marketers on how AI is changing effectiveness
Josh StephensonWith nearly half of marketers using AI to drive marketing effectiveness, what are they doing, how is it working and how much further can it go?