… Tessa Jowell, the Minister for Culture, Media and Sport, has called for the food industry to set up a self-regulation body to help solve the UK’s obesity problem.
The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady
Tessa Jowell, the Minister for Culture, Media and Sport, has called for the food industry to set up a self-regulation body to help solve the UK’s obesity problem.
Euro RSCG London has created a multi-million-pound television campaign, for CitroÃÂ«n, building on the marque’s marketing strategy of offering cash back and zero per cent finance. The UK-only campaign, which breaks on June 1, shows CitroÃÂ«n cars being tested in a ‘value laboratory’, with a C2 hatchback having a ‘cash injection system’ and the larger […]
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.