JT International creates branded smoking rooms at airport
JT International, the cigarette manufacturer, has created two branded smoking rooms for its Winston and Camel brands at the new Zurich airport. The sponsorship will run until 2007.
JT International, the cigarette manufacturer, has created two branded smoking rooms for its Winston and Camel brands at the new Zurich airport. The sponsorship will run until 2007.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.