Juan Sheet shows Plenty’s strengths when wet

The latest campaign for SCA-owned paper towel brand Plenty features long-running campaign icon Juan Sheet showing the product’s abilities when wet.

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Juan Sheet is shown in a kitchen “studio” answering queries from consumers who have written in with common tasks such as cleaning cat flaps. Instead of using sponges for these jobs the Latin character shows that Plenty is also strong enough to tackle the challenge.

Each spot ends with the question “Have you got Plenty wet?” and the strapline “One sheet does plenty”. The campaign has been created by Publicis London.

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