Judges lined up for Data Strategy Awards

A stellar panel of judges has been assembled for the Data Strategy Awards 2013 as the 9 October deadline approaches for entry.

Data Strategy

The judges are drawn from a range of sectors and brands but all live, eat and breathe data to help drive their businesses to success.

They include Neil Bigley, head of single customer view for Nationwide Building Society, Lis Blair, head of CRM and insight at easyJet, Joanna Cooke, head of strategic marketing planning for Cancer Research UK, Simon Kaffel, global head of data and analysis at Zurich Financial Services – Global Life, Shaun Pitman, head of data strategy at British Gas Business and Nigel Wilson, managing director of data and analytics at Experian Marketing Services, alongside many more.

The Data Strategy Awards take place on Febraury 7 next year and the evening is guaranteed to be a fantastic opportunity to celebrate the world of data marketing, network and party.

So if you have a great case study that illustrates how data contributed to the success of a marketing strategy make sure you enter by 9 October. You can find more details of the awards here.



Pinterest use must differ from other social networks

Rosie Baker

Pinterest is one of the fastest growing social networks and offers brands a platform to drive high levels of traffic back to e-commerce sites. It will, however, only add value for brands if they use it differently to other social networks rather than replicating Facebook content.


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