CNBC repositions brand as it aims to broaden its appeal among millennials and marketers
Leonie RoderickThe TV news network CNBC is refreshing its brand on an international scale in early 2016, as it hopes to lure in a younger and more diverse business crowd as well as making a bigger push for senior marketers.
Tumblr’s head of sales on attracting advertisers, storytelling and the future of social media
Leonie RoderickOver 85 million posts are published on Tumblr every day, reaching an audience of 550 million people. However, the social media network is now on a mission to get more brands interested in the platform.
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How Benetton is changing its colours
Mindi ChahalFamed for its shocking ads of the 80s and 90s, Benetton’s sales have slumped recently, but chief marketer John Mollanger’s turnaround plan puts the focus back on products.
‘Innovation, culture, ownership’: How Premier Foods achieved three years of growth
Charlotte RogersReflecting on delivering 12 consecutive quarters of growth, Premier Foods CMO Yilmaz Erceyes says he would rather have a brilliant proposition over a multi-million pound marketing budget any day.
Marketoonist on online product reviews
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Peloton’s marketing boss on learning the language of global business
Matt BarkerFrom flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
ITV hunts for a new CMO as Rufus Radcliffe assumes on-demand role
Sarah VizardThe move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.