The TV news network CNBC is refreshing its brand on an international scale in early 2016, as it hopes to lure in a younger and more diverse business crowd as well as making a bigger push for senior marketers.
Over 85 million posts are published on Tumblr every day, reaching an audience of 550 million people. However, the social media network is now on a mission to get more brands interested in the platform.
Famed for its shocking ads of the 80s and 90s, Benetton’s sales have slumped recently, but chief marketer John Mollanger’s turnaround plan puts the focus back on products.
We arm you with all the numbers you need to tackle the week ahead.
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Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.