The TV news network CNBC is refreshing its brand on an international scale in early 2016, as it hopes to lure in a younger and more diverse business crowd as well as making a bigger push for senior marketers.
Over 85 million posts are published on Tumblr every day, reaching an audience of 550 million people. However, the social media network is now on a mission to get more brands interested in the platform.
Famed for its shocking ads of the 80s and 90s, Benetton’s sales have slumped recently, but chief marketer John Mollanger’s turnaround plan puts the focus back on products.
Reflecting on delivering 12 consecutive quarters of growth, Premier Foods CMO Yilmaz Erceyes says he would rather have a brilliant proposition over a multi-million pound marketing budget any day.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.