Volkswagen overhauls marketing as it ditches ‘Das Auto’ slogan
Sarah VizardVolkswagen is to drop its infamous marketing slogan ‘Das Auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal.
Renault on how car marques will use VR for sales not just engagement
Thomas HobbsRenault says it will soon be able to offer consumers the ability to test drive all its cars via virtual reality headsets as the car marque explores how new technology can “radically change” the dealership experience and boost sales, not just drive engagement or awareness.
M&S and Aldi the big winners in the closing stages of Christmas ad battle
Thomas HobbsWith just over a week to go until the big day, Aldi has so far produced the most effective Christmas campaign as M&S sees a late surge in consumer buzz.
Heinz Beanz consideration drops following price increases
Rachel LawlerHeinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
Branding, music and avoiding the perils of purpose – creative effectiveness unpacked
Rachel LawlerThe craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox.
‘It’s creating demand for the future’: Zendesk on the importance of brand building in B2B
Josh StephensonZendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.
Two-thirds of B2B marketers expect budgets to grow in the next 12 months
Rachel LawlerDespite the challenging economic environment, a new report from Linkedin shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.