Volkswagen is to drop its infamous marketing slogan ‘Das Auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal.
Renault says it will soon be able to offer consumers the ability to test drive all its cars via virtual reality headsets as the car marque explores how new technology can “radically change” the dealership experience and boost sales, not just drive engagement or awareness.
With just over a week to go until the big day, Aldi has so far produced the most effective Christmas campaign as M&S sees a late surge in consumer buzz.
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Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.