Our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
Burberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.
As the year’s end fast approaches, the inbox fills up with emails from venues suggesting that your staff Christmas party should be held at their unique establishment, and you have the usual team discussion about which poor soul will be in the office over the festive period (usually yours truly).
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.