Just-Eat.co.uk rebrands after £10.5m VC injection

Takeaway site Just-Eat.co.uk is to overhaul its brand following a £10.5m venture capital investment.

The company will get a sleeker look, launch an integrated marketing campaign and redesign its site after Index Ventures invested this summer.

Just-Eat.co.uk has also appointed former head of product marketing at Top Table Mat Braddy as global marketing manager.

Braddy is steering a new campaign which will include online display advertising, in-game advertising in games such as Skate 2 and a transactional iPhone app as well as TV and outdoor activity.

Braddy said, “In the rebrand we are moving away from reflecting the types of food we have on the site and focusing on promoting how we are about creating a great night in.”

The integrated campaign launches this month.

This story first appeared on newmediaage.co.uk


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