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Just Eat on how it became part of people’s ‘way of being’
The online delivery brand’s marketing boss believes that it has now become an essential part of our everyday lives, rather than an occasional treat.
Just Eat drives UK growth after tripling marketing investment
Michaela JeffersonDespite posting a loss of of €190m, Just Eat’s marketing investment and Euro 2020 campaign has seen the brand improve its awareness, loyalty and order numbers.
This Much I Learned: Just Eat’s Matt Bushby on going with your gut
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
Just Eat more than doubles marketing spend amid ‘exceptional’ year
Manny PhamJust Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19.
Bridging skills gaps and Pepsi’s new logo: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judges
Marketing Week ReportersAn unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling Bank
Marketing Week ReportersThe challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our lives
Marketing Week PartnerThere are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?