Just Eat ad banned by ASA for insufficient targeting measures
Matthew ValentineA claim against the takeaway company was upheld despite Just Eat using Meta’s age targeting tools to aim the ad at over-18s.
‘More targeted, more relevant’: Inside Just Eat’s capability and effectiveness mission
Molly InnesJust Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UK’s “most loved” delivery brand, says UK marketing director Victoria Gold.
Why Just Eat is betting on ‘joy’ to drive consideration as it rethinks retail platform
Molly InnesJust Eat has replaced its UK-focused platform ‘We Got It’ with ‘The Joy of Everyday’ to help it drive more consideration among a range of consumers.
How Just Eat’s use of distinctive assets helped it boost ad effectiveness on YouTube
Chris SutcliffeThe delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.
Just Eat names former John Lewis marketing boss managing director
Lucy TesserasClaire Pointon is set to take over as UK and Ireland managing director of Just Eat.
Just Eat raises marketing spend by another £100m as it pursues profitability
Michaela JeffersonJust Eat increased investment in its brand over the first half, including the launch of its Katy Perry fronted campaign and UEFA sponsorships.
Just Eat on ‘clear path to profitability’ after 85% rise in marketing spend
Michaela JeffersonJust Eat’s loss after tax widened dramatically over 2021, from €151m (£126m) to a little over €1bn (£833m). However, the business says the significant investments it made over the pandemic have set it up to achieve profitability.
How marketers are reshaping culture and collaboration for a post-pandemic era
Marketing Week PartnerFor 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Just Eat’s CMO: Remove yourself from the bubble – you are not the customer
Manny PhamJust Eat’s CMO Susan O’Brien says marketers must connect with consumers on a daily basis and continually remind themselves that they are not the customer.
This Much I Learned: Just Eat’s Matt Bushby on going with your gut
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
Just Eat more than doubles marketing spend amid ‘exceptional’ year
Manny PhamJust Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19.
What engagement means for brands like Just Eat
Marketing Week PartnerThe food delivery brand knows engagement depends on timing and context, and that getting these right makes the difference to business outcomes.
The best marketing campaigns of 2020: Part 2
Marketing Week ReportersFrom Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020.
As Just Eat shows, digital plus TV delivers brand fame
Matt BushbyDigital platforms extend TV ads’ efficacy to increase brand fame and salience, but you need to create native content, not just repurpose it from broadcast.
Just Eat: We’ve done two years’ worth of learning in six months
Molly FlemingJust Eat admits it has had an “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses.
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