A pony for the Hovis boy biker

Marketing Week

The Diary is always impressed by stories of those who give up their spare time to raise dough for charity. So news of Hovis marketing manager Simon Foster’s efforts was just the Diary’s cup of teacake. Foster, who is dedicated not only to the brand’s pledge to raise £1m for the NSPCC, but also to […]

VisitBritain joins forces with Best Western Hotels

Marketing Week

VisitBritain and Best Western Hotels are joining forces to promote tourism in England this winter. The £250,000 campaign features nine sporting and media celebrities, including Sir Chris Bonington and Judith Chalmers, promoting their favourite region of England.


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