JVC has agreed with Ben Sherman, Adidas and Thomson Holidays to offer cross-promotional activity around its sponsorship of Euro 2004. SP Active brokered the deal, which will include staff and sales incentives.
The Diary is always impressed by stories of those who give up their spare time to raise dough for charity. So news of Hovis marketing manager Simon Foster’s efforts was just the Diary’s cup of teacake. Foster, who is dedicated not only to the brand’s pledge to raise £1m for the NSPCC, but also to […]
VisitBritain and Best Western Hotels are joining forces to promote tourism in England this winter. The £250,000 campaign features nine sporting and media celebrities, including Sir Chris Bonington and Judith Chalmers, promoting their favourite region of England.
Brahm has created the first campaign for confectionery brand Chewits for two years. The cinema campaign will see the return of the Chewits dinosaur and will run for six weeks.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.