JWT creates Rimmel London TV campaign

JWT has created a television campaign for Coty-owned Rimmel London, which breaks on April 21. The ad supports the launch of Volume Flash Mascara and features supermodel Kate Moss applying the product dressed as a biker chick, complete with windswept hair and leather clothing. Moss is shown posing cheekily on her bike in front of the Houses of Parliament, before a man jumps on the back and the two, after making eye contact, ride off on a tour of London landmarks. The voiceover says ‘Nought to sexy in seconds. New Volume Flash Mascara. The London look.’ Media buying and planning is by OMD UK.

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