Kantar restructures following TNS acquisition

The Kantar Group, owned by WPP, is restructuring and a new global company will be formed from TNS Custom business and Research International.

WPP bought TNS last October for £1.1 billion and is now to consolidate of a number of the existing business units into a new structure with a rebranding planned.

The new entity formed by TNS Custom business and Research International will be called TNS and led by chairman Bob Meyers (pictured) and Pedro Ros as CEO.

The Research International name will be retained in some markets where the business will be called TNS Research International. In some markets TNS will retain its heritage brands.

The social research team from BMRB will join a network of social and polling teams within TNS and in the UK this will be branded TNS-BRMB.

There will four dedicated vertical sector operating units set up.

• Kantar Media, which brings together TNS Media Intelligence, TNS Media Research, KMR and TGI, and which will reference TNS in its branding in acknowledgement of the TNS brand in the media world. The unit will work on audience measurement, advertising expenditure, tracking, software and news monitoring.

• Kantar Healthcare creates a healthcare research, insight and consulting specialist.

• Kantar Retail consolidates Glendinning, Cannondale, Management Ventures Inc, Retail Forward and Red Dot 

• Kantar Worldpanel will be formed out of Worldpanel and continue to reflect the business’s ability to work with clients across the Group and will continue to be a standalone organisation within the group.

CEO of Kantar Group Eric Salama says: “The reorganisation is far-reaching and is all about clients. We are keeping a multibrand structure that encourages the development of best-in-class specialists while dealing with a key client demand to see offers which are more joined up.

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